Writing Great Blog Content - The Content Production Company

How To Write A Great Blog Post

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How To Write A Great Blog Post

Do your blog posts attract visitors? Or do they sink like the Titanic? 

It can be a frustration to spend time writing content only to find it really doesn’t hit the mark. If that's the case then you will probably want to know more about writing a post that does your site justice.

To answer your questions we have put together a brand new post to help ease you into the world of content.  In this blog we will cover some of the essential ingredients that define “How to write a great blog post” and help you to produce successful articles .

Writing Great Blog Content - The Content Production Company

1. Conceptualising a Blog Post

A blog is a discussion or informational post. consisting of discrete, often informal diary-style content. If you're posting, they are typically displayed in reverse date order, so that recent posts appear at the top.

Before you start writing, it’s crucial that you know who your audience is, and the goals or targets of the blog.

Don't second-guess what your audience needs or wants. Make data-driven decisions by doing industry research and competitor analysis.

Sounds complicated? It really isn’t once you read on

2. Write Compelling Headlines

A compelling headline means that more visitors will be attracted to your blog, the greater the number of visitors, the greater the conversion rate for your call to action (more later in this blog)

Many of us are quick to make first impressions.  We judge a book by its cover and a blog post by its title.

That’s why your headline title is crucial to the success of your article.

3. Add Subheadings and Shorter Paragraphs

Formatting your blog posts not only makes them easier to read, but embodies trust by the reader as they clearly see you know what you're doing. 

Reading a blog post that’s just one giant paragraph, means losing visitors very shortly after they find your blog.

Most people skim through the content before they actually decide if it is right for them and meets their needs. We strongly recommend breaking up your article with subheadings.

Use shorter paragraphs to help your readers absorb those elements of your blog that interest them.

You should do everything you can to help them read to the end and ultimately take the action that you desire.

4. Use Bullet Points

People tend to skim blog posts before they decide to read (it's the way we are). That means it's essential to highlight your key information, so they can quickly see that your post is worth their time.

Bullet points are perfect because they’re easy to skim through. These are our tips.

  • Express clear benefits. Think of bullets as mini-headlines.
  • Keep your bullets symmetrical. 1-2 lines each.
  • Avoid bullet clutter. Don’t write paragraphs in bullets.
  • Remember bullets are not sentences. They’re just like headlines.
  • Include your key product or offer.

5. Optimise for SEO (Search Engine Optimisation)

SEO can be tricky, with blogging. You should never put SEO over your user’s experience. But equally importantly , don't ignore your SEO requirements. The trick is to find balance.

Organic searches on Google drive volume traffic for many websites. If you want to maximise your SEO ranking, then we recommend that you optimise your blog post for important SEO factors.

Below are some of the tips that we follow at The Content Production Company, and we will be producing further blogs on SEO soon.

  • Add a proper title
  • Add a proper description
  • Optimise for focused keywords
  • Use related keyword variation
  • Add text to any images
  • Embed internal links to your other content or site

6. Add a Clear Call-to-Action

Here’s our last tip for now on writing a blog post that converts and we mentioned this up the page earlier. A key strategy is adding a “Call to action”.

Some examples may be:

  •  To ask your visitors to leave a comment or share your blog post.
  •  Click a link, to follow you on social media
  • Take up a special offer and purchase your product 
  • Visit your website or premises

A positive call to action must be easy to follow. It should move  your visitor along the pipeline towards your set goal.

Usually, for blog posts, the call to action will ask readers to share their content if they liked what they read. If your content is punchy and readable, most readers would be happy to share. 

If you have identified your product to the right target group it increases the likelihood that they will buy.

But in order to get them to do either, you need to ask!


7. And Finally

We know if you follow the tips listed above, you’ll increase conversions and visitors, and obtain more clicks on those all important “call to action” links

At the content Production Company, we use some of these very tools ourselves to deliver great content to our customers.

Do you have any tips and ideas for using blogs to convert traffic? If so, we’d love to hear about them!

Contact us today.